CLIENT PORTAL
Close
CLIENT PORTAL
CLIENT PORTAL

Should You Be Running PPC in August? What the Data Says.

August is an awkward month for many brands: not quite back-to-school, not yet Q4. So the big question is—should you still be running PPC in August? Whether you’re advertising on Amazon, Meta, or Google, the answer is: it depends on the data. 

In this blog, we break down why PPC in August can be one of the smartest (or most expensive) moves—depending on how you play it.

1. August Is a Hidden Opportunity (If You’re Smart About It)

Most brands pull back their ad spend in August, which means:

  • Lower competition on many keywords.
  • Cheaper CPMs and CPCs across Meta, Amazon, and Google.
  • Higher visibility for brands that stay consistent.
  • A great time to test creative or campaigns before the Q4 spike.

📊 Our data shows 12–22% lower CPCs in August vs. October on many accounts.

2. Who Should Be Running PPC in August?

  • Brands prepping for Q4: Use August to gather data, build pixel audiences, and test offers.
  • Amazon sellers launching new products: August is your launch window before seasonal ad costs spike.
  • B2B businesses: August is when decision-makers re-engage post-summer.
  • eCommerce brands with evergreen products: Drive affordable conversions before the seasonal wave.

🚀 Use August to warm up your funnel, not just sell.

3. Who Shouldn’t Spend Heavy in August?

  • Brands with seasonal products tied to fall/winter (unless building email lists).
  • Businesses without a solid landing page or creative strategy.
  • Sellers who can’t fulfill quickly due to inventory delays.

⚠️ Spending on PPC in August with bad landing pages = burning money.

4. What Kind of PPC Should You Run in August?

Amazon Ads:

  • Sponsored Products (manual + auto) to build keyword momentum
  • Retargeting via Sponsored Display
  • Lower-bid brand awareness campaigns before Q4 bidding wars

Meta & TikTok Ads:

  • Video campaigns for education + engagement
  • Lead gen for email/SMS collection
  • Testing creative angles for Q4 promos
  • Retargeting warm traffic from July promos

🎯 August is the perfect low-cost month for A/B testing and data gathering.

5. How to Know If It’s Working

Track:

  • Cost per result (CPA, CPC)
  • ROAS or blended return
  • CTR and video watch time
  • Audience growth and pixel warm-up
  • List building (if running lead gen)

📈 The key with PPC in August is momentum—not just immediate ROI.

PPC in August isn’t a waste—it’s a strategy. For brands that know how to test, optimize, and play the long game, August is one of the best months to advertise.

If you’re planning to win in Q4, the smartest move might be starting right now—before your competitors do.

Not sure if you should be running ads this month?

Get a free PPC performance review—we’ll tell you exactly where your campaigns stand and what to optimize now.